3 Rules for Managing Negative Online Comments
Nowadays, customers believe they are entitled to excellent customer service, anywhere, anytime. Brands can thank social media in part for that. Social media provides customers with a public forum to...
View ArticleSocial Media Strategy: Three Lessons for Businesses Using Social Media for...
Bonobos Vice President John Rote once explained social customer service to me this way: “It’s like troubleshooting in a coffee shop or bar. It’s likely more people will hear about it and pull friends...
View ArticleMarketing Innovators Interview Series: Think Like Zuck Author, Ekaterina Walter
TMM is THRILLED to have had a chance to interview Ekaterina Walter, author of the HOT new bestseller ‘Think Like Zuck’. Currently working as a Social Media Innovator for Intel, Ekaterina’s pursuit of...
View ArticleSocial Behavior Infographic: The Findings May Surprise You
Ever wonder how web users holistically feel about social privacy? How they are influenced to make a purchase or take action through social media? And, what the average “user” looks like by social...
View ArticleSocial Media Monitoring: Mention – An alternative to Google Alerts
I’ll be honest, I don’t know what’s going on with Google Alerts. Earlier this year many of us noticed that we weren’t seeing the alerts that we should. Google just didn’t seem to be alerting us as...
View ArticleWhat Does The Future Hold For Social Commerce?
Commerce is a blanket term that can be used to any activity that results in revenue being generated. If you were to offer some services, like providing house hold repair services that are charged on...
View ArticleBreadth vs. Depth: Differing Approaches to Social Media Tools
Every time I open my email or login to Twitter, I come across yet another social media tool. Things are so confusing that technology research firms like Gartner Group are launching digital marketing...
View ArticleHow Articulating Your Brand Creates Super-Fuel for Social Media
If an organization has a well-defined brand—not just a logo design and color scheme—they have a heck of a lot of fuel for social media, blogging, search engine optimization, public relations, and...
View ArticlePressgram: Instagram Alternative Allows You to Own Your Content
“Facebook is floundering under the weight of its own scorched earth policy towards privacy.” So writes Mark Weinstein in the lede of his Huffington Post article on the company and privacy issues....
View ArticleTMM’s Marketing Innovators Interview Series Presents Billie Goldman: The...
Billie Goldman has mastered the art of transmedia storytelling. She is the Partner Marketing Manager at Intel and has worked with Toshiba to create one of the most successful transmedia campaigns...
View ArticleNon-Profits Leveraging Digital Marketing: An Interview With Joleen Ong,...
I had the great pleasure to meet Joleen Ong, Marketing & Publications Director – NTEN: The Nonprofit Technology Network – at a recent TMMPDX.COM Happy Hour (don’t miss the next one on Tuesday...
View ArticleCafeGive Co-Founder Sandra Morris: Doing Well, While Doing Good
One day back in 2009, Sandra Morris met up with her old friends Laurie Price and Ketan Sempat for coffee and pitched an idea: a company that created Web and social media applications that helped their...
View ArticleCalling All #SocialMedia Super Heroes: SoMe Award Nomination Deadline Extended
Award categories highlight social media teams, tools and campaigns across the nation with nomination deadlines extended to April 18th Portland, Oregon is once again attracting national social media...
View Article#SoMeAwards 2014 Social Media Award Judges Announced
We are THRILLED to announce our esteemed panel of judges for the 2014 SoMe Social Media Awards. This years judges come from various industries but ALL are extremely passionate about social media and...
View ArticleWin a SoMe Awards VIP Experience Featuring Speakers Luncheon
Here’s your chance win the ULTIMATE SoMe Awards VIP Experience! Full VIP includes: 2 Tickets to the SoMe Awards Access to the SoMe VIP Lounge (complimentary champagne) Special admittance for two...
View Article3 Tips for Using Facebook Ads to Promote Events
Over the past few years I’ve run dozens of Facebook ad campaigns with mixed success. During that time some of the most successful campaigns have been for event promotion. Yet I still see very few...
View ArticleDear Facebook: It’s Not Me, It’s You
Oh Facebook, how I hate you. You finally made me join, years after I’d seen the best minds of my generation spiral down into your shoddy UI embracing streams, ‘looking for an angry fix’. For all that...
View ArticleHow the State of Social Media Has Changed Business Culture
It was only about a decade ago when brands didn’t have the slightest clue what Facebook fan pages, custom Google Plus business pages and Twitter business profiles were. Today, a brand wouldn’t be...
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